XLA is seeking an experienced Social Media Program Manager to work at our customer's offices in Arlington, VA, specifically, Drug Enforcement Agency (DEA). The ideal Program Manager will posses a range of creative and technical skills to design, implement and evaluate content on the agency’s official social media platforms. This individual must possess excellent organizational, interpersonal, oral and written communication skills, along with strong analytical abilities. This position requires creativity and attention to detail, and the ability to work independently, with the Staff, and with public affairs specialists at DEA locations across the U.S. and Puerto Rico. This position requires an active Top Secret Clearance.
The mission of the Electronic and Internal Communications section (CPE) is to inform the internal DEA audience about issues affecting their work and the DEA mission. The section also informs the external audience about the important work DEA does every day. CPE is responsible for 1) An agency-wide information program supporting requests for information and assistance with DEA’s drug law enforcement and regulatory mission; 2) Enhancing media, public, and governmental awareness of DEA objectives, programs, and accomplishments; 3) Coordinating content within DEA Headquarters and field offices; to include public announcements and news releases. One of the ways CPE works to implement DEA’s communications objectives is via social media strategies in support of DEA’s mission, policies, and goals.
One of CPE’s objectives is to communicate accurate and timely information about DEA to a variety of audiences via the internet using a variety of social media outlets. Currently, DEA operates social media accounts on Twitter, Facebook and LinkedIn; however this communications strategy has not realized its full potential as an integral tool to help DEA meet mission critical objectives. CPE intends to develop a more robust, proactive and effective social media presence, while also developing and implementing a strategy to communicate DEA’s activities via social media to internal and external audiences.
CPE wants to expand its presence on social media platforms, both those that DEA is currently on, and potentially others, to reach targeted audiences as part of an integrated communications and public relations strategy. The information/posts created on behalf of DEA should be attractive, interesting, timely reflective DEA’s values and mission and most of all, accurate.
SCOPE OF WORK
CPE is seeking an experienced and skilled individual to maintain and further develop its social media presence on social media platforms in a manner that publicizes DEA’s law enforcement, regulatory and demand reduction activities and increases the public’s awareness about the dangers of illegal drug use.
Responsibilities of the social media program manager will include but are not limited to: social media content production, content coordination and distribution; managing social media accounts and policy compliance; social media strategic planning; teaching/training social media skills, and research/analysis/reporting.
SOCIAL MEDIA PROGRAM MANAGER
The Social Media Program Manager’s primary responsibilities are to establish and implement the Drug Enforcement Administration’s communications goals to include Public, Congressional and internal audiences via social media strategies in support of the DEA mission, policies, and goals. This individual shall produce, coordinate and distribute content through social media platforms and oversee the use of social media communication tools by others within DEA. As well as participate in the creation of DEA’s strategic communication plan and develop a comprehensive social media campaign for Twitter, Facebook and LinkedIn that complements ongoing communications campaigns and agency-wide goals while also increasing DEA’s social media presence.
Specific skills required
Social Media Expertise
SEO Knowledge (preferred but not required)
Strongly desired abilities
EDUCATION AND EXPERIENCE
The Social Media Specialists education and experience must include, but not be limited to the following: